|
APRIL
2001

World
Bytes
Opportunities
and Threats
by
Terrance Malkinson
Globalization provides both
opportunities and threats to personal and career success. How successful
one is depends in part on a willingness to recognize, accept and adapt to
an increasingly boundaryless environment. Intuition, trust, tolerance,
courage and tenacity are essential. Capturing and then integrating
critical global input effectively is within anyone’s reach. Doing this
facilitates world-scale personal and career success.
We are witnessing the
technological success of international cooperation with the International
Space Station. On the other hand, we are witnessing the devastation of the
outbreak of foot-and-mouth disease. A disease outbreak on a continent an
ocean away is having massive global impacts not only in agriculture, but
also in many other sectors of our economy.
This unfortunate event points out
once again the importance of international awareness. The globally savvy
individual looks internationally and applies knowledge and intuition to
assess opportunities and threats.
World News Bytes
Here are highlights of some of
the things going on around the world:
- An understanding of the
emotional and psychological properties associated with color in
various cultures is important in international business activities.
Cross-cultural patterns of both similarity and dissimilarity in color
preferences and color meaning associations have implications for
managing colors to create and sustain single-brand and corporate
images across international markets. Journal
of International Marketing, 8(4):
90-107, 2001.
- Singapore Airlines, Cathay
Pacific, and Air Canada are testing the provision of in-flight
Internet services. The ability to view selected web pages and to send
and receive e-mail in a fast-moving jet is a complicated technical
challenge. It will be a closely watched development for in-flight
amenities. Asiaweek,
27(11):
34-35, 2001.
- An interesting perspective on
America’s economy, the business cycle and implications is discussed
in The
Economist, 358(#8212): 67-68, 2001.
- The 20 most significant
information systems management issues of the affiliates of
multi-cultural corporations are identified and evaluated, and their
impact on strategic, tactical and operational decisions are discussed.
These have important implications for international information
systems management. Information & Management, 38: 253-264,
2001.
- Our changing world has
profound effects on our children’s education and in our endeavors to
prepare them for success. Ten major trends in our society and the
challenges that they present to education are discussed in The
Futurist, 35(1): 43-48, 2001.
- A series of two articles
discusses key aspects of economic, technological, business and society
trends that will shape the world of the next two decades and beyond.
Ninety-five percent of projections the authors published 10 years ago
proved correct. The
Futurist, 35(1): 30-43/35(2) 27-52, 2001.
- For success, it is important
to be able to take advantage of ideas, from wherever they evolve. In
this article, the authors point out the importance of encouraging
innovation in foreign subsidiaries through a process of improving
communication channels and delegating authority. Harvard
Business Review,
79(3): 131-137, 2001.
- Insights into Asian
enterprises provide valuable information about managing our
organizations and career paths. A checklist of preparedness for
globalization is provided. Asiaweek,
27(4): 28-34, 2001.
Terrance
Malkinson is a proposal manager/documentation specialist with GE Capital
IT Solutions Inc. He can be reached at todaysengineer@ieee.org. |