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APRIL 2001  

World Bytes

Opportunities and Threats

by Terrance Malkinson

Globalization provides both opportunities and threats to personal and career success. How successful one is depends in part on a willingness to recognize, accept and adapt to an increasingly boundaryless environment. Intuition, trust, tolerance, courage and tenacity are essential. Capturing and then integrating critical global input effectively is within anyone’s reach. Doing this facilitates world-scale personal and career success.

We are witnessing the technological success of international cooperation with the International Space Station. On the other hand, we are witnessing the devastation of the outbreak of foot-and-mouth disease. A disease outbreak on a continent an ocean away is having massive global impacts not only in agriculture, but also in many other sectors of our economy.

This unfortunate event points out once again the importance of international awareness. The globally savvy individual looks internationally and applies knowledge and intuition to assess opportunities and threats.

World News Bytes

Here are highlights of some of the things going on around the world:

  • An understanding of the emotional and psychological properties associated with color in various cultures is important in international business activities. Cross-cultural patterns of both similarity and dissimilarity in color preferences and color meaning associations have implications for managing colors to create and sustain single-brand and corporate images across international markets. Journal of International Marketing, 8(4): 90-107, 2001.

  • Singapore Airlines, Cathay Pacific, and Air Canada are testing the provision of in-flight Internet services. The ability to view selected web pages and to send and receive e-mail in a fast-moving jet is a complicated technical challenge. It will be a closely watched development for in-flight amenities. Asiaweek, 27(11): 34-35, 2001.

  • An interesting perspective on America’s economy, the business cycle and implications is discussed in The Economist, 358(#8212): 67-68, 2001.

  • The 20 most significant information systems management issues of the affiliates of multi-cultural corporations are identified and evaluated, and their impact on strategic, tactical and operational decisions are discussed. These have important implications for international information systems management. Information & Management, 38: 253-264, 2001.

  • Our changing world has profound effects on our children’s education and in our endeavors to prepare them for success. Ten major trends in our society and the challenges that they present to education are discussed in The Futurist, 35(1): 43-48, 2001.

  • A series of two articles discusses key aspects of economic, technological, business and society trends that will shape the world of the next two decades and beyond. Ninety-five percent of projections the authors published 10 years ago proved correct. The Futurist, 35(1): 30-43/35(2) 27-52, 2001.

  • For success, it is important to be able to take advantage of ideas, from wherever they evolve. In this article, the authors point out the importance of encouraging innovation in foreign subsidiaries through a process of improving communication channels and delegating authority. Harvard Business Review, 79(3): 131-137, 2001.

  • Insights into Asian enterprises provide valuable information about managing our organizations and career paths. A checklist of preparedness for globalization is provided. Asiaweek, 27(4): 28-34, 2001.

 


Terrance Malkinson is a proposal manager/documentation specialist with GE Capital IT Solutions Inc. He can be reached at todaysengineer@ieee.org.

 

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