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How many times have you opened a trade paper or journal, read a glowing blurb about someone’s job promotion or new product, and said: Wait a second, why aren’t I in here? How can you put news releases to work for you?

Marconi and Tesla’s bitter race to own the patent for radio seems almost quaint compared with the blatant exploitation on today’s IP landscape.

Self-promotion doesn’t come easily to everyone. It may even seem incompatible with the straight-arrow engineering profession. But engineers — as professionals who change society for the better — are entitled to speak up about their entrepreneurship, their innovations, their awards and new contracts, the impact of engineering on our everyday lives, and so much more.

“Forensic” is nearly a household word today, thanks to a nightly splatter of courtroom, crime lab and police shows on TV. Despite being synonymous with gruesome investigations, forensics — derived from the word forum — actually refers to any juncture where specialized professional knowledge is brought to bear in a legal setting. How do engineers figure into the process?

Time is short; the Internet is long. Find out what Web site visitors really want. For IEEE members who maintain a personal Web site, or who are considering building one, usability is a critical design factor to consider. A few simple details can make all the difference in whether a visitor stays or leaves a site.