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Other articles by Debra Feldman

Apr 12
Get Employers to Notice You

Mar 12
How is a Job Search Like a Romance?

Feb 12
Four Steps to Becoming an Expert and Purposeful Networker

Jan 12
Effective Job Search: Don’t Apply, Get Recommended

Dec 11
Is Your Resume Marketing You as an All-You-Can-Eat Buffet or Gourmet Dining?

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06.11

Getting a Job in a New Industry or Being Hired for a Different Role

By Debra Feldman, JobWhiz, Executive Talent Agent

Company closings, staffing cutbacks, mergers, consolidations and other circumstances have decreased the number of jobs in certain industries, forcing individuals to seek employment in industries that are new to them.  Other successful professionals have found that they must switch roles and emphasize different skills in order to find a new position, whether in the same or a different field.  It’s a matter of choice for some to take their careers in a new direction.

In general, it is usually more difficult to switch industries or change careers than to seek a new opportunity where you have direct experience.  Employers are risk adverse and tend to hire talent with a background that is relevant to the challenges in their field. Employers want to hire someone who has proven that he or she can do the job.  They want evidence of having been successful working in a similar role within the industry. The recession has added an additional roadblock for those seeking a career change by producing an oversupply of great talent; companies do not have to go outside their comfort zone to fill one of their limited openings.  It’s a very competitive job market overflowing with top-notch prospects, so those who are not perfect are marginalized.

While making a change can be extremely challenging for candidates, employers are also struggling with how to choose from the variety and volume of prospects. They are deluged with resumes spanning from the overqualified to ones that are totally inappropriate. Establishing trust and credibility is one of the biggest obstacles for candidates. Candidates must demonstrate that they can do the job and solve the employer’s problems.  They have to help hiring decision makers feel confident that despite not having a background which conforms to their ideal applicant, they want to, can and will reliably produce results and can quickly come up to speed and contribute to success.

One of the best ways to facilitate a change is to find an industry that appreciates your credentials and needs your knowledge. This includes suppliers, vendors, partners, competitors of your current industry as well as new sectors that may not have a depth of talent, but where your skills are easily applied or are the closest that the employer will be able to find. One such example is digital media, which in its infancy drew talent away from print because it was a brand new field and no one had years of experience.  The few who were pioneers and had digital experience were not sufficient to fill the demand, so employers became more flexible about hiring talent that could adapt or be trained.

Following are some tips to facilitate a transition into a new industry or into a new role:

  • Think like an employer: look for an opportunity where you have related experience and skills very similar to those needed in the new industry or role. For example, if you drive a car, adapting to a larger car or a truck makes sense, while leaping to a piloting a boat or plane is a bigger stretch.

  • Inventory your strengths and spell them out with success stories that highlight your abilities. Rather than presenting the employer with past duties and responsibilities in your previous roles, demonstrate core competencies by describing the process you employed to solve a challenge, or how you approached a situation in order to address it.

  • To succeed in a new job, you need to adapt to a new environment. While your experience to date may be in a different industry or role, you can show that you are capable of adjusting and are flexible by detailing the variety and complexity of assignments which required you to master new challenges.

  • Network and get referrals to hiring decision makers. Because your resume describes experiences which are not necessarily highly relevant to the employer’s needs, your credentials may not immediately capture the employer’s interest, especially when there are other more “perfect” candidates available.  The best way to remove this barrier is with a personal recommendation. Having a mutual contact vouch for you is the best way to get your foot in the door with prospective employers.

When prioritizing your job search efforts, connecting with individuals who know hiring managers at your target companies should be top on your list. Getting an employee referral is one of the best ways to increase your odds of being hired into a company.

© Copyright, 2011, Debra Feldman. All rights reserved. Used with permission.

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Debra Feldman, founder of JobWhiz, is an executive talent agent with more than 20 years of senior management consulting experience. She uses networking to identify and connect candidates with unadvertised new career opportunities in the hidden job market. For more information, visit  www.JobWhiz.com, and to contact her, visit www.jobwhiz.com/contact.php.

Comments may be submitted to todaysengineer@ieee.org.

All right reserved, Debra Feldman 2011