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08.11

Have You Adopted the Email Charter?

By IEEE-USA Staff

In June, Chris Anderson and Jane Wulf of TED (Technology, Entertainment, Design), a non-profit organization devoted to “Ideas Worth Spreading”  declared in a blog post that email was getting out of hand for many people and issued a call for an Email Charter.

In their posting, Anderson and Wulf noted “We all love the power of email connecting people across continents. But... we're drowning in it.  Every year it gets a little worse. To the point where we can get trapped spending most of our working week simply handling the contents of our in-boxes. And in doing so, we're making the problem worse.  Every reply, every cc, creates new work for our friends and colleagues.  We need to figure out a better way.”

The blogosphere responded and an email charter took shape, outlining ten rules to reverse the email spiral, which are reproduced below: 

 

1. Respect Recipients' Time

This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending.

2. Short or Slow is not Rude

Let's mutually agree to cut each other some slack. Given the email load we're all facing, it's OK if replies take a while coming and if they don't give detailed responses to all your questions. No one wants to come over as brusque, so please don't take it personally. We just want our lives back!

3. Celebrate Clarity

Start with a subject line that clearly labels the topic, and maybe includes a status category [Info], [Action], [Time Sens] [Low Priority]. Use crisp, muddle-free sentences. If the email has to be longer than five sentences, make sure the first provides the basic reason for writing. Avoid strange fonts and colors.

4. Quash Open-Ended Questions

It is asking a lot to send someone an email with four long paragraphs of turgid text followed by "Thoughts?". Even well-intended-but-open questions like "How can I help?" may not be that helpful. Email generosity requires simplifying, easy-to-answer questions. "Can I help best by a) calling b) visiting or c) staying right out of it?!"

5. Slash Surplus cc's

cc's are like mating bunnies. For every recipient you add, you are dramatically multiplying total response time. Not to be done lightly! When there are multiple recipients, please don't default to 'Reply All'. Maybe you only need to cc a couple of people on the original thread. Or none.

6. Tighten the Thread

Some emails depend for their meaning on context. Which means it's usually right to include the thread being responded to. But it's rare that a thread should extend to more than 3 emails. Before sending, cut what's not relevant. Or consider making a phone call instead.

7. Attack Attachments

Don't use graphics files as logos or signatures that appear as attachments. Time is wasted trying to see if there's something to open. Even worse is sending text as an attachment when it could have been included in the body of the email.

8. Give these Gifts: EOM NNTR

If your email message can be expressed in half a dozen words, just put it in the subject line, followed by EOM (= End of Message). This saves the recipient having to actually open the message. Ending a note with "No need to respond" or NNTR, is a wonderful act of generosity. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption.

9. Cut Contentless Responses

You don't need to reply to every email, especially not those that are themselves clear responses. An email saying "Thanks for your note. I'm in." does not need you to reply "Great." That just cost someone another 30 seconds.

10. Disconnect!

If we all agreed to spend less time doing email, we'd all get less email! Consider calendaring half-days at work where you can't go online. Or a commitment to email-free weekends. Or an 'auto-response' that references this charter. And don't forget to smell the roses.

 

These ten basic steps are designed to help counteract what has emerged as a simple fact about email — namely that the average time taken to respond to an email is greater in aggregate, than the time it took to create.  This is because the act of processing an email requires much more than simply reading its contents, because emails pose questions that require thought and deliberation, and because email quickly proliferates through forwards to multiple recipients. 

Our ability to process email content is also hampered by extraneous text that has been copied and posted from other documents, including re-forwards of previous email exchanges.   Emails also lead us to distractions in the form of links to web pages and videos.

To ease the burgeoning email overload, the best practices have to be widely adopted.  Which is what underpins the Email Charter campaign.  Sponsors are working to propagate the Charter and raise awareness through social media, peer networks and other forms of online communication. Charter supporters are encouraged to add a link to their email signatures to the charter. 

For more information, see: http://www.emailcharter.org

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