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12.10
Management Books Offer Tips for
Engineers
BY George F. McClure
Two books by the Jeffrey Pfeffer — What
Were They Thinking? Unconventional Wisdom
About Management and Power — Why
Some People Have It and Others Don’t — have impressed me
with their tips on management and career
growth. The advice is wide-ranging, from traits
that will help you climb the ladder of success
to social interaction and posture. Problems
that can deter you also get scrutiny.
Corporate communications
Often there is a disconnect
between upper management and the workers who
implement their directives. Some large
corporations formerly ran training programs for
future managers, giving them experience in many
facets of the enterprise. This may have gone
away about the same time that mentoring by
middle managers ended, with the stripping out of
that level of management in many enterprises.
One problem is the desire to
“sanitize” reports up the chain, so that upper
management hears only what is pleasing to them.
But that can increase dissatisfaction among the
rank-and-file workers who deal with the same
problems daily. Owning up to mistakes can be
good for morale (“we are all in this together”).
The need for honest
communication up the chain continues to exist,
while programs that improve performance should
be sold throughout the organization. Both
General Electric and Motorola have found that
total quality management pays big dividends.
Both have adopted the six-sigma quality
standard, to reduce rework on the production
line. On average, this
reduces defects from
2,700 per million items produced to 3.4 defects
— a significant saving in cost of rework.
Interacting with customers
Pfeffer advocates that
members of management should spend some time on
the “front lines” facing customers to better
understand issues faced by their organizations
(Ref. 1). Two examples he cites are a kidney
dialysis center and airline scheduling. In both
cases, managers benefited from time spent with
customers learning details of the services their
organizations provide. Management can issue
edicts, but without feedback won’t know whether
they help or hinder the daily operation of the
company. For example, bunching up flight
arrival times from overseas at one hub caused
more missed connections for ongoing travel,
increasing the stress on employees who daily
have to deal with irate customers who miss
connections (set up by the airline) because they
can’t retrieve their bags from Customs quickly
enough. Managers dealing with the congestion
personally soon appreciated the need for better
scheduling of connecting flights.
A corollary is the scheduling of
aircraft departures in a narrow time-slot
window, because that is the time preferred by
the customers. But the customers fume upon
finding that their aircraft is 25th
in line for takeoff. This has recently been
mitigated by penalties imposed for very late
flight performance, and publication of on-time
performance scores.
A current example of not
consulting the customers is the pushback of
travelers against the mandatory use of either
backscatter X-radiation or aggressive pat-downs
for security screenings of airline passengers.
Both are considered intrusive by travelers who
question whether they could eliminate the need
for shoe removal going through security as
promised by some. Pilots are concerned that the
radiation dosage is cumulative and that they
could be at risk of injurious, long-term health
effects. Pilots in uniform, with credentials,
were later exempted from the requirement, but
flight attendants, who undergo the same
background investigations as pilots,
were not. Apparently, use of focus groups
of flyers prior to the Department of Homeland
Security’s (DHS) edict could have shown the
adverse consequences. A former secretary of DHS
has
links to a company selling body scanners,
raising questions of conflict of interest
(although he was consulting, had done no
lobbying, and had been a long-term advocate of
the use of body scanners).
Critics say that mandatory shoe
removal followed the apprehension of the ‘shoe
bomber,’ and restrictions on liquids came after
attempted use of explosive liquids. Defenders
say that the underwear bomber last Christmas
would have been detected by a full-body scanner.
The Transportation Security
Administration has grown to 67,000 government
employees, but there is an
opt-out provision for airports to hire
private screeners. Concerns over potential
liability may deter them from doing that.
Engineers benefit from power
precepts
Power (in the management sense)
is generally believed to be of more interest to
business majors than to engineers, but engineers
will benefit, too, from this book (Ref. 2).
Again, numerous examples are cited. One common
thread is the need to build social networks, and
to project the image you want others to have of
you.
Personal traits for success
It’s not enough to be competent
at what you do, to deliver world-class skills in
your job. Your boss and others higher up in
your company have to notice you. You have to
tell them what you are doing and how it is
important to the company’s bottom line. Pfeffer
follows this tip with seven important personal
qualities that will help you in your quest for
success (Ref. 2).
-
Ambition – drive to get
ahead
-
Energy – working long hours
separates you from your 9-to-5 colleagues
-
Focus – placing priority on
the most important aspects of the job
-
Self-knowledge – learn to
use your previous interactions to map future
goals
-
Confidence – be assertive;
ask for what you want
-
Empathy with others –
understand where they are coming from
-
Capacity to tolerate
conflict – stand up for yourself and your
views
Each of these traits — all of
which can be learned — is discussed in depth.
People tend to overestimate
others’ reluctance to cooperate with them.
Asking to borrow a cell phone from a stranger
for a call, for example, is usually successful
thirty percent of the time, not the ten percent
estimated before actually trying it.
Building social networks is
covered in another chapter of Power.
There are many opportunities, from eating or
exercising with others, to sending notes or
Christmas letters to keep contacts alive. One
example involved the use of multiple birthday
parties in different cities, involving friends
who were eager to assist in the celebrations.
Networking correlates with good
performance evaluations, and with achieved
salary and organizational level, aiding in
career satisfaction.
Dress and posture are seen as
indicators of confidence, adding to the
impression others have of you. You are least
likely to be laid off by a manager who hired you
in the first place.
While Pfeffer covers
organization behavior in a variety of business
settings, engineers will find a lot to like and
take to heart in his books.
Pfeffer is professor of
organizational behavior at Stanford University’s
graduate school of business. One who practices
what he preaches, he travels widely and cites
numerous examples to support his conclusions.
References
Jeffrey Pfeffer,
What were they
thinking? Unconventional wisdom about
management, Harvard Business School Press,
2007
Jeffrey Pfeffer,
Power — why
some people have it and others don’t,
Harper Business, 2010

George F. McClure is
Technology Policy editor for IEEE-USA
Today’s Engineer and the IEEE Vehicular
Technology Society's representative to
IEEE-USA's Committee on Transportation and
Aerospace policy.
Comments may be submitted to
todaysengineer@ieee.org.
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