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08.10
 DBIS – Reliable
Science on Local TV NewsBy Pender M. McCarter
As a part of its ongoing efforts
to improve the public's understanding of
engineering and engineering concepts, IEEE-USA
has been a partner in the Discoveries and
Breakthroughs Inside Science (DBIS) program
since 2005. DBIS provides accurate science,
technology, engineering and mathematical news in
an easily understood, visual format to the
millions who watch local TV news on a daily
basis, to a growing international audience and
web news media syndicators. The goal of DBIS is
to increase the public’s awareness and
appreciation of the role of science and
technology in society.
DBIS is a science and
engineering news service producing twelve
90-second TV reports a month (a total of 144
reports a year) with rich visuals and diverse
STEM (science, technology, engineering, and
mathematics) topics. Syndicated to local TV news
stations across the United States, international
news operations and web aggregators, DBIS also
has a Spanish language version and a Website
component. DBIS news has been experimentally
proven to increase awareness and appreciation of
STEM research in viewing audiences.
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DBIS Quick facts
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U.S. audience reach:47 million audience views per month minimum on
TV |
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International audience reach:
200 million people view DBIS
through the Middle East
Broadcasting Center |
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Nearly 200 U.S. news stations
receive DBIS each month |
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Science Daily audience reach: 4
million total views per year |
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23 scientific, technical,
engineering and mathematical
societies are partners |
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What’s new with DBIS
AIP has revamped its Inside
Science News Service (ISNS) at:
http://www.insidescience.org/ to target news
editors in shrinking news operations — focusing
on newspapers and their websites as well as wire
services and other major web news aggregators.
DBIS is contributing stories, content and
visuals to this effort. The new ISNS website
integrates DBIS and ISNS for news editors. This
provides opportunities for our DBIS Partners to
also reach news editors for print and other news
media operations.
IEEE-USA and DBIS
DBIS produced 38 segments for
IEEE-USA in 2009. Based on Nielsen SIGMA
tracking that estimates the minimum TV audience
reach for these 38 stories is 103 million views.
Please visit
http://www.aip.org/dbis/IEEE/ to view
these stories.
DBIS IEEE-USA News Titles
Pender M. McCarter is senior public relations
counselor at IEEE-USA and focuses on promoting
engineering awareness, engineering diversity and
technological literacy. He is semi-retired after
a 40-year career in education, journalism and
public relations, including 25 years at IEEE.
Comments may be submitted to
todaysengineer@ieee.org.
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