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10.09

As the economy recovers, more than ever, it’s important to…Hire the Right Person the First Time
Tips for improving your company’s interviewing process
By Gary Perman

The high unemployment rate has created a false confidence among company hiring managers — from small business owners to Fortune 500 companies — because large pools of applicants are available. When a hiring manager posts a job opening on any Internet blog today, he or she becomes inundated with hundreds of resumes. Besides putting a strain on company resources to process this applicant pool, hiring managers develop a false sense of confidence, thinking that their next star employee is sitting within that pile of resumes. Sometimes he or she is, but often times he or she is not. Nevertheless, this false sense of confidence causes interviewers to mentally relax and loosen the interviewing structure. When hiring managers fail to prepare themselves, they let their guard down during interviews and the interview process becomes inconsistent. This can result in hiring the wrong person, which ultimately results in retention failure — costing your company up to five times the candidate’s salary to rehire. Imagine that you hired a person at $100,000 per year and you failed to retain that person, it can cost up to $500,000 in lost production and rehiring — not to mention the morale impression left among your team.  Rather than be fearful of making a hiring mistake, here are some ways to ensure you make a good, profitable hire the first time.

Interviews are the most commonly-used component of employee selection and hiring. With 99 percent of all organizations using hiring interviews, it follows that we should all be excellent at conducting interviews and making the right hiring decisions. Unfortunately, that’s not often the case.

Many interviewers are rendered ineffective because of the following issues:

·         Lack of training – Only 33 percent of all interviewers are trained, so 66 percent of interviewers are making critical, yet unqualified, judgments.

·         Biases – Quick judgments and general impressions interfere with the quality and accuracy of assessing applicants.

·         Inconsistency – Lack of consistent structure and process undermine the chance of accurately determining the best candidate.

·         Inefficiency – Interviewers often ask the wrong questions and use poor evaluation techniques.

Too frequently hiring managers allow high-stakes decisions to be made without the proper quality assurance, and unfortunately they have to live with those decisions for an extended period at a high cost to the company. Effective interviewing takes careful planning so that hiring decisions are based on relevant and sound information, not superficial cues, or first impressions. Here are steps you can take to establish an improved interviewing process:

·         Create structure for the interview. Random processes produce random results. To create structure, start by defining the key requirements of the job in question. Once you identify the job requirements, create standard interview questions based on these requirements. Use the same questions for all applicants for that position. If there is more than one interviewer, all questions should be consistent and target the same job requirements. Different interviewers sometimes have their own “pet” questions. These should be eliminated as part of the standard interview. Structure is equally important for the evaluation and rating process. Before conducting any interviews, determine ideal/acceptable responses for each question. This will increase objectivity and improve the accuracy of your ratings. Structured interviews produce better judgments.

·         Establish minimum standards for non-verbal cues. Our judgment is influenced by what we see. Non-verbal cues (body language, posture, mannerisms and appearance) cause us to perceive people more positively or negatively depending on our interpretation. These cues can be helpful in making a decision, but they are also easy to manipulate and can be easily misjudged. To avoid biases and personal judgments, establish clear standards for non-verbal cues that are reasonable for your business culture, employee standards and customer expectations. Once you have determined that the applicant meets the minimum standards, focus your attention on the substance of their responses.

·         Acquire and convey information. There are two major purposes for an interview: to solicit and discern an applicant’s qualifications; and provide information about the job, organization and culture. The interview needs to be managed to allow time for both acquiring and conveying information. If a multi-step selection process is used, then the interview can be apportioned to complement the entire process.

·         Manage interviewer consistency. Not all interviewers are equally effective. During the interview, some may ask questions and acquire information better than others, and some may present information better and be great representatives for your company. Some interviewers may be detail-oriented and systematically process responses, while others may apply global judgments to applicants. To improve consistency, interviewers should avoid giving opinions or impressions and instead should cite specific statements and examples from the interview to support ratings.

·         Judge applicants on performance, not on promises or prior experience. Applicants want to make the best impression possible. They anticipate what you want to see and hear. Their goal is to convince you that they are the best person for the job. They want to look good to you and will promise that they can deliver, but promises and past experience are no guarantee of future performance. You can reduce the smokescreen by asking questions that target actual performance results. Ask applicants if the results are their own, or team/workgroup results. If the job lends itself to a work sample, ask for one. Then follow up to confirm performance results during reference checking.

·         Provide applicants with information about your company. Applicants leave an interview with their own impressions and judgments. While you’re making a choice about them, they’re making a choice about you, the job and your company. Interviewers need to provide information, yet only a limited amount can be absorbed. It’s helpful to supplement the interview with written or online information, and more importantly, to provide for follow-up questions to be answered. Offer information about yourself, too, such as how long you have been with the company and why you joined. Most people don’t quit jobs, they quit their boss. Thus, it is important you not only select a  candidate who has the skills and performance record to succeed in the job, but one who will fit within the culture and team - and will be able to work with and for you.

·         DO NOT Automate your interview process. People hire people. Software does not hire people. Human resources people will disagree with me on this issue. Why? It helps an overwhelmed and understaffed department speed through the process at the cost of quality. Exceptional talent has been turned away from companies that hire using interview process and screening software. Like untrained interviewers, this software is designed to weed people out, not in. If you don’t have the “right” keywords embedded within your resume, it is eliminated from consideration. Some companies who use software automation in the interview process are convinced it improves consistency, increases accuracy, remove biases, expands applicant flow, lowers cost and eliminates the drudgery of interviewing. At the same time, it includes people in a “short list” that have no business being on that list and who would have been eliminated if an experienced, trained screener had reviewed the resume.

·         There is no substitute for well-trained interviewers. Your companies’ revenues and profits depend on the actions of those interviewers. There are many candidates that provide tremendous contributions to company’s profits, patents and revenues, but can’t write a persuasive resume to save their lives. Yet with automation software, these talented gems wouldn’t get past the software program. Imagine how much revenue is lost at a company just because a candidate wasn’t interviewed.

By applying the above principles, you can increase the efficiency, accuracy and outcomes of the interview process. You will be more likely to prevent costly hiring mistakes and hire the right person the first time.

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Gary Perman is the chair of the IEEE Oregon Technology Management Chapter. He is a certified recruiting professional and the president of PermanTech, which specializes in working with executives of technology companies helping them surface, evaluate and hire critical staff including executives, managers and engineers. He can be contacted at gary@permantech.com www.technicaheadhunter.com

Comments may be submitted to todaysengineer@ieee.org.

Opinions expressed are the author's.


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