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08.08
The 2008 IEEE-USA Annual Meeting:
Fostering Sustainability Initiatives Among
Engineers & Technical Professionals
By Patrick
Meyer
The foundations of what is today
referred to as “sustainability” emerged in the
mid- to late-1970s, amid political,
environmental, resource, and economic upheaval.
From the end of the Second World War, until the
early 1970s, the rate and perpetuality of
Western growth was rarely questioned. But
eventually, “the need for sustainability arose
from the recognition that the profligate,
extravagant, and inequitable nature of current
patterns of development, when projected into the
not-too-distant future, lead to biophysical
impossibilities” (Goodland, 1995, p. 5). By the
early 1980s, the terms sustainability and
sustainable development began to be
increasingly used by institutions and
individuals concerned with the relationships
between humans and the global environment (Brown
et al., 1987).
The concept of sustainable
development did not gain mainstream popularity
until 1987 when the World Commission on
Environment and Development (WCED) released
Our Common Future. The Commission defined
sustainable development as “development that
meets the needs of the present without
compromising the ability of future generations
to meet their own needs” (WCED, 1987, p. 8).
According to the report, sustainable development
is “a process of change in which the
exploitation of resources, the direction of
investments, the orientation of technological
development, and institutional change are all in
harmony and enhance both current and future
potentials to meet human needs and aspirations”
(p. 46). WCED’s definition of sustainable
development marked the first attempt to propel
the concept into the mainstream, making it
accessible by essentially every field of study.
Although some engineers had
already begun to devise ways to incorporate
mechanisms of sustainable development into their
work, it was after Our Common Future that
doing so became a central focus of many
engineers’ work. Now, more than twenty years
after WCED’s report, it has become clear that
some level of sustainability initiatives are
incorporated in almost all engineering
activities. Yet, the activities completed to
date are only the tip of the iceberg. Much more
work must be completed to pave the road towards
sustainable development. The 2008 IEEE-USA
Annual Meeting is an example of such work; a
two-day event devoted to raising awareness of
and spurring action towards sustainability
within the realm of engineering.
The 2008 IEEE-USA Annual
Meeting, entitled “Green Engineering: A Push
Toward Sustainability,” served as proof of
engineers’ commitment to the environment. Held
25-27 April in beautiful Indianapolis, Ind., the
meeting included sustainability-focused
presentations on green businesses, green
engineering, green IEEE Sections, as well as
numerous presentations on innovation, grassroots
and activities designed to promote action at the
ground-level. Following is a brief overview of
some of the key presentations at the 2008 annual
meeting. More information on each of the
presenters, as well as a download of many of the
presenters’ presentations, is available on the
annual meeting
Web site.
The first day of the meeting
began with keynote speaker,
Jill Buck, founder of the
Go
Green Initiative. Buck set the tone for the
rest of the meeting with her powerful
presentation “Green Business is Good Business.”
She began by explaining a ground-rule point,
namely that we’re mostly all in business to make
money — and that’s okay. Through her
presentation, Buck explained that green business
is good business because by making your business
green, you can pre-empt government regulation,
avoid long-run costs, live up to your customer’s
expectations, and improve your employee
expectations and retention rates.
Buck further explained that
IEEE’s future role should be to incorporate
green technology into every field, discipline
and standard with which it is involved. Such a
task would involve IntraClimate changes
to the way IEEE does business, including
creating strategic partnerships with
environmental-based organizations, working more
closely with government and improving government
relations, and developing better public
relations and media outreach. Second, making
IEEE a green business would involve
conserving natural resources through waste
reduction, energy conservation, green
purchasing, and using alternative fuel vehicles
and public transportation. Third, transitioning
to a green business would involve
InterClimate changes through
LEED certification, green cleaning and
extensive training and education for employees.
Lastly, making IEEE a green business would mean
reducing the organization’s carbon footprint.
Doing so would require quantifying the
current footprint, increasing recycling and
alternative energy use, and reducing greenhouse
gas emissions. For more information on Buck’s
presentation, download it
here. Additionally, Buck’s Today’s
Engineer feature article, which discusses
the content presented at the annual meeting, is
available
here.
Bill Williams, Senior
Legislative Representative at IEEE-USA, provided
an involved presentation on green engineering.
Entitled “Green Engineering: A Legislative
Perspective”, Williams provided an excellent
review of legislative actions taken towards
sustainability, renewable energy, and green
initiatives in the United States. Williams first
conveyed a history and background of IEEE,
IEEE-USA, and the
IEEE-USA Energy Policy Committee, then
expanded into a background review of energy
legislation in the United States.
Williams explained that the
energy crisis of the 1970s spurred the federal
government to enact renewable energy policies
such as the
Energy Tax Act of 1978 and the
Public Utility Regulatory Policies Act (PURPA)
of 1978. These acts sought to reduce energy
consumption, increase renewable energy
generation, and spur competition to help keep
prices down. These early attempts were
successful, according to Williams, and partly
because of these acts, California today has
three major wind farms with over 13,000
installed turbines. In 1999, in Texas, William
continued, the Texas Senate passed Bill 7,
which mandated a renewable portfolio standard of
2,000 MW of additional renewable energy by 2009
— impressively, the goal was met in 2005. Texas
is now the U.S. leader in wind power production,
thanks in large part to the legislative actions
taken in the late 1990s.
Williams also explained that
despite the immense progress witnessed over the
past twenty years, renewable energy still faces
a number of barriers. For example, when it comes
to wind power, the technology is obviously
limited to windy areas, limited to small
generator size, needs expensive energy storage,
can affect endangered birds, and has, in some
places, been met with a “not in my backyard”
mentality. Another major limiting factor of
renewable energy is the cost. Williams cited a
European Commission study which reported that 71
percent of the populace would not pay the
required amount — $220 per month per household —
to significantly cut greenhouse gases.
According to Williams, the 110th
Congress recognizes that global warming, the war
in the Middle East, and record oil and gas
prices, have made necessary the integration
sustainability measures into legislation. In
fact, more than 280 bills on energy efficiency
and renewable energy have been introduced in the
110th Congress, about one-third of which focus
on renewable fuels, and one-third of which
provide incentives for investment, energy
production, fuel use, or fuel reduction.
Williams pointed out that in the most recent
legislation, the
Energy Independence and Security Act of 2007,
Congress included mandates to increase the
Corporate Average Fuel Economy (CAFE) standards
to 35 mpg by 2020, increase biofuel production,
improve efficiency standards for appliances and
lighting, as well as other incentives for
plug-in hybrids and smart grid. Yet the
legislation did not include the creation of a
nationwide renewable portfolio standard, nor did
it contain an extension of renewable tax credits
— two initiatives that will surely be missed by
promoters of true sustainability. For more
information, see Williams’ full presentation
here.
With their presentation,
“Sections Going Green,” William Kassebaum and
Earl Hill, both members of the IEEE Central
Indiana Section, provided a compelling
presentation about what can be done at the
Section-level to implement sustainable
initiatives. Kassebaum and Hill covered the
basics of renewable energy and related policy,
then dived into actions that IEEE Sections can
undertake to promote sustainability. For
example, a Section can sponsor student “green”
projects; provide short courses on alternative
energy; host talks by power companies, vendors,
state agencies and non-governmental
organizations (NGOs) in the realm of
sustainability; and provide tours of
installations, as they have done for Section
members to places such as the Wabash River
Station, Lugar Alternative Energy Center, and
Benton Country Wind Power, among others. They
also explained how IEEE Sections can play a role
in the cleaner production of materials,
including processes to make greener products,
greener development, improve water management,
and improve recycling capabilities for computer
and other electronic waste. In the realm of
transmission and distribution, IEEE Sections can
undertake projects aimed at improving cable and
conductor materials to reduce losses, increase
deployment of distributed generation, and
undertake interconnection studies.
In the policy realm, Kassebaum
and Hill explained that “green” is often not
“black and white.” That is, there are associated
costs and tradeoffs. To minimize costs and
optimize tradeoffs, they suggested the creation
of timelines for action, and clear definitions
of what is and is not achievable. Kassebaum and
Hill concluded by pointing out that IEEE has
abundant resources within industry, universities
and research centers, as well as a long list of
available speakers and experts. These resources
can be used to the advantage of IEEE Sections to
allow them to play a leading role in green
initiatives. Kassebaum and Hill’s full
presentation is available
here. Additionally, their Today’s
Engineer feature article, which discusses
the content presented at the annual meeting, is
available
here.
Going green often requires
actions at the ground-level. Motivating an
organization as large as IEEE to implement green
initiatives as part of every project will
require extensive changes to the way in which
everyday actions are performed. The organizers
of the annual meeting realized this, and thus
planned the agenda so that the presentations did
not focus solely on green activities, per se.
In between the aforementioned sessions on green
business, green engineering, and green sections,
there were a number of sessions with various
topics such as how to improve innovation (Hutcheson;
also see Hutcheson’s Today’s Engineer
feature
article); how to organize a professional
development seminar (Hamzey,
Vakilzadian, and Perkins); how to engage the
political system at the local level (Harrison);
and how to select leaders (Meredith).
Such information sessions allow for the
foundational changes necessary to implement
green initiatives.
The 2008 IEEE Annual Meeting
“Green Engineering: A Push Toward
Sustainability” was an outstanding success. The
meeting is added to a growing list of IEEE
activities to address sustainability,
sustainable development, renewable energy, and
efficiency and conservation. Also on the list
are the multiple IEEE Societies and committees,
a number of IEEE publications, and hundreds of
IEEE conferences which are working on issues of
sustainability. IEEE is learning from these
endeavors and assisting society’s overall move
towards sustainable development.
Synergizing engineering and
sustainable development initiatives has proven
highly successful in the past. Engineering and
technology can be used to solve the problems of
the past and create a more sustainable future.
IEEE and countless other organizations have
already served to further promote the use of
sustainable technologies in societies around the
globe. But an even more aggressive and
progressive effort must be made to ensure the
correct path is taken towards global
sustainability. IEEE holds the potential to lead
the way.
References
B. Brown, M. Hanson, D. Liverman
& R. Merideth, Global sustainability: Toward
definition Environmental Management, 11(6),
pp. 713-719, 1987.
R. Goodland, "The Concept of
Environmental Sustainability," Annual Review
of Ecology and Systematics, 26(1), pp. 1-24,
1995.
Our Common Future: Report of
the World Commission on Environment and
Development, WCED, Oxford: Oxford University
Press, 1987.

Patrick E.
Meyer is IEEE-USA Today's Engineer
Students' Voice Editor, and a doctoral student
at the University of Delaware. Comments may be
submitted to
todaysengineer@ieee.org.
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