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11.07
Physical Excellence
by Terrance Malkinson
Excellence can exist in a number of
dimensions: physical, mental, moral and social.
Are you fit and trim, firmly muscled, and
radiating with energy? Can you snap off push-ups
and sit-ups? Do you walk to the grocery store or
to work? Are you an observer of sporting events
or a participant? Do you select your food for
its nutritional value? Are you frequently absent
from work or facing increasing costs for your
healthcare? More than 50 percent of the western
population is overweight, and disease is
burdening our health care system. Many workers
are injured at work — injuries that could easily
be prevented or mitigated by engaging in a few
minutes of stretching before, during and after
work. Many workers are ineffective at their jobs
because of chronic fatigue. Physical excellence
should be considered as encompassing the
following components:
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Strength
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Flexibility
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Energy
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Stamina
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Leanness
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Endurance
Companies must work with employees to seek ways of
improving their physical health. Doing so will
yield more effective employees. It is not
difficult for anyone to achieve physical
excellence. It will increase your quality of
life and contribute to your personal and career
success. Simply do it!
For Further Reading:
Booth, F.W. et al., "Waging War
on Modern Chronic Diseases: Primary Prevention
through Exercise Biology," Journal of Applied
Physiology, 88(2), pp. 774-787, 2000.
Kramer, A.F. K.I. Erickson ,and
S.J. Colcombe, "Exercise, Cognition, and the
Aging Brain," Journal of Applied Physiology,
101(4), pp. 1237-1242, 2006.
Meeusen, R., and K. DeMeirleir,
"Exercise and Brain Neurotransmission,"
Sports Medicine, 20(3), pp.160-188, 1995.
Shephard. R.J., "Do Work-Site
Exercise and Health Programs Work?" The
Physician and Sportsmedicine, 27(2), pp.
48-72, 1999.
Wattles, M.G., and C. Harris,
"The Relationship Beteween Fitness Levels and
Employee’s Perceived Productivity, Job
Sagfisfaction, and Absenteeism," Journal of
Exercise Physiology, 6(1), pp. 24-32, 2003.
Other Bytes
Here are some of the things
going on in and around the engineering
community:
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Forbes (180(9), 29
October 2007,
www.forbes.com) has published its
listing of the 200 Best Small Companies in
America (pp. 114-136) and named its
entrepreneur of the year (pp. 88-97). Hansen
Natural, ranked as #1 followed by
NutriSystem and Under Armour. As stated in
the articles introduction “small businesses
are dynamic and sometimes volatile.” This
year seven companies are new to the top 10,
and 111 companies that appeared on the list
last year did not make the cut this year.
Hansen Natural manufactures specialty
natural soft drinks and juices (www.hansens.com).
NutriSystem (www.nutrisystem.com)
is involved in weight management and fitness
programs and Under Armour (www.underarmour.com)
designs and markets branded athletic
clothing. Entrepreneur of the year is Clint
Severson who developed a machine to test
blood quickly, accurately and cheaply. The
small toaster-size machine manufactured by
Abaxis (www.abaxis.com)
is capable of completing a number of blood
tests in a few minutes all in the doctors’
office. The article describes many of the
issues involved in developing the machine
and the story very interesting reading.
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Leadership 2007 is the theme
of the October issue of Fortune
(156(7), October 1, 2007,
www.fortune.com). In “Leader Machines”
(pp.98-106) Geoff Colvin discusses the
practices of how the great companies build
their leaders. Valuable information from the
trenches on how you can manage your
professional development should you be
interested in leadership positions. A
ranking of the world’s companies that do the
best job of developing strong leaders is
provided in “The Top Companies for Leaders”
(pp.109-116, 2007). Leading the ranking is
General Electric Followed by Procter &
Gamble, and Nokia.
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Effective communication is
essential for managerial success. In
“Bringing out the Excellent Communicator in
Managers,” (Strategic Communication
Management, 11(5), pp. 20-23, 2007,
August/September 2007,
www.melcrum.com) Sue Dewhurst and Liam
Fitzpatrick describe their work on how they
help managers develop the skills to become
better communicators. A short, effective
article of tips and strategies that includes
two case studies.
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A number of stories have
emerged lately on the quality and safety of
goods manufactured in China. This has
concerns not only for the global consumers
but also for the Chinese and other foreign
manufacturers. In “Made in China Stigma
Shock” (Far Eastern Economic Review,
170(7), pp. 9-13, September 2007,
www.feer.com)
Ken DeWoskin discusses aspects of this
issue. A recent Associated Press-Ipsos poll
found that 57 percent of Americans consumers
are “not too confident” or “not at all
confident” in the safety of products made in
China. The author discusses the value of
reputation, what to do, assessing the
damage, and looking ahead.
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We are experiencing rising
healthcare costs and there is a significant
relation between employee health and
productivity. In “True Costs of Workplace
Health” Employee Services Management,
50(2), pp. 5-7, 2007,
www.esmassn.org) the editors report on
their analysis of the recent Health and
Productivity as a business Strategy
published in the July 2007 issue of the
Journal of Occupational and Environmental
Medicine. (49(7), pp. 712-721, 2007,
www.joem.org).
Looking at four U.S. companies, researchers
found that “lost productivity costs related
to health were four times greater than
direct spending on medical costs, the
traditional measure of healthcare spending”.
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For some entrepreneurs
success is only the first step…entrepreneurs
are often driven to take it to the next
level. In “When Success Isn’t Enough” (Entrepreneur,
35(11), pp. 78-81, 2007,
www.entrepreneur.com) Chris Penttila
discusses stories of those who have reached
for the next level. A check list based on
General Electric’s Six Sigma approach is
provided that you can rate your companies’
growth strategy.
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Entrepreneur recently
published its listing of the top 50
entrepreneurship graduate and undergraduate
programs in America (Entrepreneur,
35(11), pp. 83-98, November 2007,
www.entrepreneur.com). Topping the list
for graduate education is the University of
Southern California followed by Babson
College and the University of Arizona. With
regard to undergraduate programs Babson
College was ranked first followed by The
University of Houston and Drexel University.
The article also includes a listing of many
other entrepreneurship programs offered in
the United States. A link is provided to
more detailed information at
www.entrepreneur.com/topcolleges).

Terrance Malkinson is a
communications specialist, business analyst and
futurist. He is an elected Senator of the
University of Calgary, a Governor of the
Engineering Management Society, international
correspondent for IEEE-USA Today's Engineer
Online, editor-in-chief of IEEE-USA
Today's Engineer Digest, editor of IEEE
Engineering Management, and associate editor
for IEEE Canadian Review. He the author
of over 300 publications and is also an
accomplished triathlete. The author is grateful
to the Haskayne School of Business Library at
the University of Calgary. He can be reached at
todaysengineer@ieee.org.
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