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September
2006
A
Legacy of Value
by Terrance Malkinson
A Thought to Chew On
Recently, two distinguished
businessmen announced their intentions to give away their wealth
to leave a legacy of lasting benefit to the world. Microsoft
Chair Bill Gates
and later Warren Buffett, the world's
second richest man, revealed plans to "reorder their personal
priorities." Their expertise and most of their wealth will be
migrated to the Bill and Melinda Gates
Foundation [www.gatesfoundation.org].
The Bill and Melinda Gates
Foundation exists to "reduce inequities and improve lives around
the world — bringing innovations in health and learning to the
global community." One of the foundation's interest areas is education [http://www.glf.org/Education],
and was the subject of a recent article in BusinessWeek,
("Bill Gates Gets Schooled," #3990, June 26, 2006, pp. 64-70,
www.businessweek.com).
As Gates has said, "It's about using technology not just for the
privileged few, but for everyone." Another of the foundation's
goals is to help ensure that lifesaving advances in
health are created and shared with those who need them most [www.glf.org/GlobalHealth].
In today's competitive business
environment, business people are often viewed as selfish and mean
spirited. Although some are, it is also true to say that many
are engaged in philanthropic causes that leave lasting legacies
of value.
Other Bytes
Here are some of the things going
on in and around the engineering community:
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"What Makes a Winner" is the
subject of a special issue of BusinessWeek (#3998,
pp. 21-28, Aug. 2006,
www.businessweek.com). Almost 80 pages of valuable
information is provided through a series of 24 well-written
articles on how people, organizations and communities get
ahead. Many useful tips and strategies that will assist you
in achieving your personal and career success are provided.
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Opinions on the
merits of globalization abound. In "Are You Enjoying Globalization
Yet? The Surprising Implications for Business" (Journal
of Business Strategy; 27(4), pp. 23-32, 2006), Adrian
Slywotzky et al. present their perspectives on how
globalization facilitates economically effective business
designs. The authors believe that globalization will tend to
make strong business designs even stronger through global
sourcing, selling and science.
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The cost of providing health
care is rising dramatically. In "The Best Medical Care in
the United States" (BusinessWeek, #3993, pp. 50-56,
17 July 2006,
www.businessweek.com), Catherine Arnst discusses how the
Veterans Affairs Medical Centre in Buffalo, N.Y., transformed
itself into a lower cost and high quality hospital. Arnst concludes "the VA is a dramatic example of what can
happen if you have the will and the leadership to make
change happen."
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We all learn from our mistakes.
In "The Wisdom of Deliberate Mistakes" (Harvard Business
Review; (84(6), pp. 109-115, 2006,
www.hbr.com), Paul Schoemaker and Robert Gunther describe a systematic way to
make carefully planned mistakes that pay off. Making
mistakes is seen as a "powerful way to accelerate learning
and increase competitiveness."
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"Eight Supertrends Shaping the
Future of Business" is the title of an article by Karl
Albrecht in The Futurist (40(5), pp. 25-29, 2006,
www.wfs.org). These eight
supertrends — customer, competitor, economic, technological,
social, political, legal and geophysical — are intended to
help you contextualize changes that are
altering the face and dynamics of commerce.
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Loss of corporate reputation
and trust can result in reduced patronage by customers and
investors, low employee morale, and increased scrutiny by
regulators. In "Reputation Risk: It is the Board's Ultimate
Responsibility" (Journal of Business Strategy, 27(2),
pp. 59-68, 2006), Grahame Dowling discusses how corporate
reputation management is a shared responsibility that must
start with the Board of Directors.
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The human brain is a complex
organ. In "Mapping the Trader's Brain" (Bloomberg Markets,
15(3), pp. 35-44, 2006,
www.bloomberg.com/news/marketsmag), Adam Levy discuss the
findings of scientists in their investigations aimed at
understanding investor behavior. Although the investigations are in
the early stages, the researchers are confident that
their research will have significant applications in the
future.
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The U.S. Bureau of Labor
Statistics estimates that by 2014 there will be more than
1.3 million job openings in information technology (IT). "What's in it for Them?" is the
title of an article by Marianne McGee (informationweek.com,
#1098, 17 July 2006, pp. 32-44, 2006,
www.informationweek.com) that examines the issue of
getting students interested in the IT profession.
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"The Future of Tech: Ten
Technologies that will change your life" is the title of the
cover story in PC Magazine (25(13), pp. 65-75, 2006,
www.pcmag.com).
Stretchable silicon, chaos computing, unreal telepresence,
nanocrystal displays, multitouch displays, transparent
transistors, silicon brains, bacterial photography, tritium
batteries and viral fashion are the intriguing "coolest
technologies" described. Several futuristic
thinkers also offer their predictions for future
technologies.

Terrance Malkinson is a proposal
manager/documentation specialist, an elected Senator of the
University of Calgary, a Governor of the Engineering Management
Society, international correspondent for IEEE-USA Today's
Engineer Online, editor-in-chief of IEEE-USA Today's Engineer
Digest, and editor of IEEE Engineering Management. The
author is grateful to the Haskayne School of Business Library at the
University of Calgary. He can be reached at
todaysengineer@ieee.org.
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