We seem to be
living in an era where the past is denigrated. Neighbors are
embarrassed if their home, or its décor, is “outdated.” We must
have the latest version of an ISP program or be considered
technically disadvantaged. “My iPod can do more than yours” is
an acceptable boast.
Engineers, of
course, are agents of change, and so we lay the foundations for
disenchantment with the old, while helping popularize the new.
But our
laudable successes bring with them a certain disaffection. The
“tyranny of choice” is one result. Walking through the aisles of
cell, answer, and remote-access telephones in Best Buy is like
navigating the breakfast food aisle of a supermarket. What to
choose? It is time consuming and enervating to the uninitiated.
If Ma Bell and W. K. Kellogg were still in charge, selections
could be quickly made: “I’ll take the black phone and a box of
corn flakes.” We could go on to more interesting things.
When
the choices for the music enthusiast were but three — 78, 45, or
33 1/3 — life was downright idyllic. A three-speed record player
silenced all concerns about compatibility. Now our DVD recorder
warns us: “Do not play back the following discs: VCD, SVCD, SACD,
PD, CDV, DVD-ROM, DVD-RAM, DVD+R/RW, DVD, or audio.”
For a while,
some products were produced with the idea that they would not
quickly become obsolete. They would be compatible with later
versions and easily updated. During its first decade
(and beyond) of instant cameras, Polaroid designed all functional
improvements so that they could be easily adapted to its first
camera.
Do we, as
individual engineers, hold any responsibility for assuring the
compatibility of operation between generations of products?
Perhaps that rests only with industry associations, in which we
may participate, or with regulatory agencies, to whom we may
provide advice. Standards-setting can be contentious, if
ultimately advantageous to all players. In a lengthy process
involving both industry competitors and the FCC, a compatible
U.S. color television standard was hammered out, forestalling
competing, incompatible systems coming on the market. In
contrast, the PAL system was introduced in Germany and SECAM in
France, neither compatible with the U.S. system, or one another.
Industry
standards can help avoid the expenditure of time, effort and
capital in developing products that are incompatible with that
of a more successful competitor. Undue delay in defining
standards may result in lots of nonstandard products, all
claimed by their makers to do the same thing, only better. Many
will not survive, as customers tilt toward a winner. The losers’
users may find themselves saddled with quality and service
problems, and, ultimately, more e-waste.
A Down Side
On the other
hand, prematurely adopting standards can stifle innovation
and limit the paths available to designers. It may take the
arrival of something truly revolutionary to dislodge an
entrenched standard or make it obsolete. In the computer field,
standards and protocols are an absolute requirement. Yet,
ironically, their very existence may preclude or seriously
impede progress toward a simpler, more user-oriented computer
era. Where systems and their cultural uses are entrenched, it
requires disruptive technologies to advance the status quo.
It would surely
be counterproductive to limit design options at the research
phase of a new technology. If standards are set too early, or
regulatory restraints imposed prematurely, the world might lose
a fabulous new product we never knew we needed. If set too late,
product evaluation may, de facto, fall to those customers
willing to take a chance on one among many contenders. The
balance between the two may be delicate — or not. I don’t have an
answer.
Not everyone is
opposed to shopping the aisles of Best Buy or serving as a test
customer for a high-tech product that may prove to be
short-lived. I must admit that I’m watching the mail for my new
digital watch that also doubles as a TV, DVD, and VCR remote.
I’ll probably be the first on the block to own one, and it's
even possible that the neighbors may feel outdated.
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